"We are the result of constant research and passion"

Antonio Herrada Ibelli

IRA DEL VALLE was established in 1984 as jewelry fashion lab by the inspiration and creativity of its founder ANTONIO Herrada IBELLI, that back in time was an architecture student at the University of Florence, Italy.

Short was the step from the design to the realization of its collection of accessories and bijoux, until soon his distribution of silver jewelry and watches was hitting Italy and many other countries around Europe by participating to the most important tradeshows.

Mr. Antonio Herrada Ibelli in 1990 founded his first store in the old town center of Mirandola, which was followed by other stores in different cities, where in addition to Ira del Valle collections were offered the latest trends in jewelry, from the most precious to the most glamour.